Mr. Robot Season Two is Promoted with the Help of Concept Store Story
Meghan Young — June 8, 2016 — Business
References: thisisstory & fastcocreate
Mr. Robot Season Two is fast approaching and people might be interested in indulging their rebellious side by paying a visit to a pop-up inspired by the hit USA Network television show. Inspired by the hacker life, the installation even features an Evil Corp ATM machine (powered by iStrategy Labs) that can be intelligently broken into if people are observant enough to pick up clues all around the store that reveal codes meant to be plugged into it. Find these codes and you can rewarding walk away with $10, $20 or $50 bills.
Created in collaboration with Story, a concept store based in Manhattan, the influence of Mr. Robot Season Two has themed its latest iteration as "Disrupt." They created it so that people not aware of Mr. Robot can also enjoy the experience.
Created in collaboration with Story, a concept store based in Manhattan, the influence of Mr. Robot Season Two has themed its latest iteration as "Disrupt." They created it so that people not aware of Mr. Robot can also enjoy the experience.
Trend Themes
1. Hacker Pop-ups - Businesses can create immersive experiences inspired by hacker culture to promote their products and services.
2. Interactive ATM Machines - ATM machines can be transformed into interactive props that engage customers and increase brand awareness.
3. Concept Store Collaborations - Collaborating with concept stores can be a great way to create unique and memorable experiences for customers.
Industry Implications
1. Television and Film Promotions - Television and film promotions can enhance their marketing campaigns by creating immersive experiences for fans.
2. Retail and Fashion - Retail and fashion businesses can collaborate with concept stores to create unique in-store experiences that drive foot traffic and sales.
3. Banking and Finance - Banking and finance industries can create interactive ATM machines that engage customers and promote their products and services.
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