Planters Taps Consumers for the Campaign of Its Mr. IPA-Nut
Mr. IPA-Nut is a nut-infused beer that has a "citrus aroma with a hint of honey-roasted peanuts, followed by a slightly salty finish." The beverage is completed in a collaboration between Planters and Noon Whistle Brewing. It is launched in a limited run.
The inspiration for Mr. IPA-Nut comes from pure consumer feedback through a survey that revealed that "64% of men agree that nuts are the best salty snack to pair with their beer."
Moreover, Planters invited consumers to participate in a "social crowdsourcing campaign" with a #BeerGoesNuts across platforms like Instagram or Twitter. The initative is further described in an uplifting commercial. The social crowdsourcing initative for Mr. IPA-Nut will help Planters create "the nuttiest beer ad of all time."
The inspiration for Mr. IPA-Nut comes from pure consumer feedback through a survey that revealed that "64% of men agree that nuts are the best salty snack to pair with their beer."
Moreover, Planters invited consumers to participate in a "social crowdsourcing campaign" with a #BeerGoesNuts across platforms like Instagram or Twitter. The initative is further described in an uplifting commercial. The social crowdsourcing initative for Mr. IPA-Nut will help Planters create "the nuttiest beer ad of all time."
Trend Themes
1. Nut-infused Beverages - Beverage companies can partner with nut brands to create nut-infused drinks and tap into the growing demand for unique and flavorful beverages.
2. Social Crowdsourcing Campaigns - Companies can engage with their customers through social crowdsourcing campaigns to not only create great products, but also foster consumer engagement and loyalty.
3. Consumer Feedback-driven Innovation - By utilizing consumer feedback through surveys and social media campaigns, companies can create innovative and successful products that cater to their customers' desires and preferences.
Industry Implications
1. Beverage - The beverage industry can explore nut-infused drinks and other unique flavor combinations to create new products that appeal to consumers.
2. Marketing and Advertising - Marketing and advertising firms can develop creative social crowdsourcing campaigns to help companies engage with their customers and create memorable ad campaigns.
3. Food and Snack - The food and snack industry can collaborate with beverage companies to create drink and snack combinations that complement each other and provide a unique experience for consumers.
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