Mr. Bingo Turns His Hate Mail Service Into a Full Fledged Book
Jonathon Brown — January 6, 2013 — Unique
References: mr-bingo.org.uk & designboom
Mr. Bingo, an English artist, came up with an odd idea one day to send one of his friends an offensive greeting card. Since pretty much the entire greeting card industry is built around creating flowery, often flattering messages, Mr. Bingo thought it might be fun to flip the concept on its head.
He sent his friend Jonathan Hopkins a greeting card saying something mean. Apparently, for some reason, it was a hit and word started to spread. Soon, he turned it into a service for other people to take advantage of.
Customers requested a piece of hate mail be sent to a specific person of their choice, but did not get to choose which card was sent (there are over 400 in total now.) Mr. Bingo has now compiled all 400 and made it into a book.
Photo Credits: designboom, mr-bingo.org.uk
He sent his friend Jonathan Hopkins a greeting card saying something mean. Apparently, for some reason, it was a hit and word started to spread. Soon, he turned it into a service for other people to take advantage of.
Customers requested a piece of hate mail be sent to a specific person of their choice, but did not get to choose which card was sent (there are over 400 in total now.) Mr. Bingo has now compiled all 400 and made it into a book.
Photo Credits: designboom, mr-bingo.org.uk
Trend Themes
1. Offensive Greeting Cards - Opportunity to disrupt the traditional greeting card industry with edgier and more unique designs.
2. Customized Hate Mail Services - Opportunity to create a new market for personalized and humorous insults.
3. Humorous Print Publications - Opportunity to develop unconventional and amusing books and zines.
Industry Implications
1. Greeting Cards Industry - Opportunity to create disruption in the traditional celebration and communication industry.
2. Printing Services Industry - Opportunity to provide printing solutions for unconventional and humorous publications.
3. Self-publishing Industry - Opportunity to disrupt the traditional publishing industry by offering unique and unconventional literary works.
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