This Movie Trailer Proposal is a Tearjerker
Courtney Scharf — August 17, 2012 — Pop Culture
References: vimeo & holykaw.alltop
This movie trailer proposal is one of the most creative approaches in a very long time.
Determined to make a strong impression on his long-time girlfriend, David Pogue created an incredibly convincing movie trailer that mimicked his relationship. He paid a resort to screen the trailer like any other movie and hid a camera so that he could record his girlfriend's reaction. As the video plays on, viewers can see his soon-to-be fiance clueing in to the situation and getting more and more emotional. By the end of the trailer, David reveals what's going on, and proposes to his girlfriend in real life, all of which is caught on tape.
Perhaps one of the most innovative proposals ever, this video is sure to go viral among swooning audiences.
Determined to make a strong impression on his long-time girlfriend, David Pogue created an incredibly convincing movie trailer that mimicked his relationship. He paid a resort to screen the trailer like any other movie and hid a camera so that he could record his girlfriend's reaction. As the video plays on, viewers can see his soon-to-be fiance clueing in to the situation and getting more and more emotional. By the end of the trailer, David reveals what's going on, and proposes to his girlfriend in real life, all of which is caught on tape.
Perhaps one of the most innovative proposals ever, this video is sure to go viral among swooning audiences.
Trend Themes
1. Creative Marriage Proposals - Disruptive innovation opportunities can be found in creating unique and unforgettable experiences for marriage proposals, such as this movie trailer approach.
2. Elevated Engagement Experiences - There is potential for disruptive innovation in creating interactive and emotional engagement experiences, like the movie trailer proposal.
3. Viral Proposal Videos - The popularity of viral proposal videos signifies the opportunity for disruptive innovation in capturing and sharing memorable moments.
Industry Implications
1. Film & Entertainment - The film and entertainment industry can explore disruptive innovation by incorporating unique proposal experiences into movies and TV shows.
2. Event Planning & Experience Design - Innovative event planners and experience designers can disrupt the wedding industry by creating new and personalized engagement experiences.
3. Online & Social Media Platforms - Online platforms can capitalize on the popularity of viral proposal videos by offering tools and features to easily share and distribute these moments.
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