Movember and SAXX Underwear are Hosting the Second Movember Undie Run
Riley von Niessen — November 5, 2019 — Marketing
References: saxxunderwear & eventbrite
On November 9th, Torontonians will have the chance to participate in the second Movember Undie Run, hosted by the charitable men's health organization and SAXX Underwear.
General admission to the event is $50 CAD, with all proceeds going directly to Movember -- which is dedicated to raising funds and awareness for issues such as prostate and testicular cancer, suicide prevention, and mental health. The cost of general admission gets participants a swag bag, filled with their own pair of SAXX Undies, and also grants them entry into the event's official afterparty. Those who snag the first 200 bags will also receive an exclusive Movember toque. The run will begin at 12pm, and participants can head to The Citizen on King Street afterwards for the afterparty, where they'll have the chance to warm-up and celebrate with food and drinks.
Movember and SAXX Underwear will be hosting an event in Vancouver on the same day and for the very first time, those in LA and New York will have the chance to participate as well. To get 50% off their ticket price, participants can use the code SAXX50.
General admission to the event is $50 CAD, with all proceeds going directly to Movember -- which is dedicated to raising funds and awareness for issues such as prostate and testicular cancer, suicide prevention, and mental health. The cost of general admission gets participants a swag bag, filled with their own pair of SAXX Undies, and also grants them entry into the event's official afterparty. Those who snag the first 200 bags will also receive an exclusive Movember toque. The run will begin at 12pm, and participants can head to The Citizen on King Street afterwards for the afterparty, where they'll have the chance to warm-up and celebrate with food and drinks.
Movember and SAXX Underwear will be hosting an event in Vancouver on the same day and for the very first time, those in LA and New York will have the chance to participate as well. To get 50% off their ticket price, participants can use the code SAXX50.
Trend Themes
1. Charitable Underwear Runs - Disruptive innovation opportunity: Collaborating with charitable organizations to host events that promote a cause and engage participants.
2. Men's Health Awareness - Disruptive innovation opportunity: Developing innovative products and services that address men's health issues and promote awareness.
3. Branded Event Experiences - Disruptive innovation opportunity: Creating unique and memorable experiences for participants through branded events and collaborations.
Industry Implications
1. Charitable Organizations - Disruptive innovation opportunity: Leveraging events and partnerships to increase fundraising efforts and engage supporters.
2. Men's Underwear - Disruptive innovation opportunity: Designing underwear products that prioritize comfort, functionality, and promote men's health.
3. Event Planning and Promotion - Disruptive innovation opportunity: Developing innovative strategies and technologies to enhance event planning and promotion for brands and organizations.
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