Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
Laura McQuarrie — July 15, 2014 — Marketing
Mouthwash is generally one of those personal care products that you continually buy, but it's typically not one that you lust after the same way as something like a decadent hand cream or a luxurious soap. However, if there was ever a mouthwash to covet, it's the French Eau de la Belle Haleine mouthwash from Buly, which is just as fancy as it sounds.
The mouthwash has a gentle Moroccan-mint flavor, which is a pleasant alternative to some of the harsher mouth rinses out there. The packaging for the Eau de la Belle Haleine is just as decadent as its contents, featuring a winding serpent illustration on it that makes it look more like a fancy fragrance bottle than one for mouthwash. At $41 per bottle, the mouthwash has a price to match its claims of luxury.
The mouthwash has a gentle Moroccan-mint flavor, which is a pleasant alternative to some of the harsher mouth rinses out there. The packaging for the Eau de la Belle Haleine is just as decadent as its contents, featuring a winding serpent illustration on it that makes it look more like a fancy fragrance bottle than one for mouthwash. At $41 per bottle, the mouthwash has a price to match its claims of luxury.
Trend Themes
1. Luxurious Mouthwash - Disruptive innovation opportunity: Create high-end mouthwash products that appeal to consumers seeking a luxurious oral care experience.
2. Personal Care Packaging - Disruptive innovation opportunity: Design unique and extravagant packaging for personal care products to enhance their perceived value and create a luxury experience for consumers.
3. Alternative Mint Flavors - Disruptive innovation opportunity: Develop mouthwash with alternative mint flavors to cater to consumers looking for a more pleasant and exotic taste experience.
Industry Implications
1. Oral Care - Disruptive innovation opportunity: Introduce premium oral care products that provide a luxurious and elevated experience for consumers.
2. Packaging - Disruptive innovation opportunity: Create innovative and visually appealing packaging solutions for various industries, including personal care, to differentiate products and attract consumer attention.
3. Flavorings - Disruptive innovation opportunity: Develop unique and alternative flavorings for use in personal care products, including mouthwash, to provide consumers with new taste experiences.
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