The Amos Brand Uses Quirky Mouth Images to Differentiate Products & Flavors
Ady Floyd — September 22, 2015 — Art & Design
References: solidstudio.it & packagingoftheworld
Creative agency Solid Studio designed the candy packaging for Amos using quirky mouth images to differentiate flavors with various mouths. This unique branding concept is a great way to encourage consumers to eat all the candy they want.
The use of playful colors and silly mouth images makes this design reminiscent of childhood. Each of the packages uses a different illustrated mouth to showcase a different flavor. For example, the 'Halloween Mini Gummy Worm' bag is decorated with a mouth with two randomly placed teeth and a tongue sticking out. Each mouth is slightly opened to reveal the contents of the package, creating a unique window for consumers.
While each image is slightly different, the consistent use of facial features presents a common and cohesive tone throughout the Amos candy brand.
The use of playful colors and silly mouth images makes this design reminiscent of childhood. Each of the packages uses a different illustrated mouth to showcase a different flavor. For example, the 'Halloween Mini Gummy Worm' bag is decorated with a mouth with two randomly placed teeth and a tongue sticking out. Each mouth is slightly opened to reveal the contents of the package, creating a unique window for consumers.
While each image is slightly different, the consistent use of facial features presents a common and cohesive tone throughout the Amos candy brand.
Trend Themes
1. Quirky Branding - Opportunity for other brands to use playful and unconventional branding concepts to differentiate their products.
2. Illustrated Packaging - The use of unique and whimsical illustrations on packaging offers an opportunity for brands to create memorable and eye-catching designs.
3. Interactive Packaging - Creating packaging with elements that reveal or interact with the product can provide an engaging and fun experience for consumers.
Industry Implications
1. Confectionery - The confectionery industry can utilize quirky mouth images and unique packaging designs to captivate consumers and stand out in a crowded market.
2. Marketing and Advertising - The marketing and advertising industry can explore unconventional and creative concepts, like the use of quirky mouth images, to help brands differentiate themselves and attract attention.
3. Graphic Design - Graphic designers can leverage the trend of illustrated packaging to showcase their creativity and create visually stunning designs for various products
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