The Mountain Boo Amigo Motions to the Old Mountain Dew Brand
Nikki Taylor — December 8, 2012 — Fashion
References: mountaindew & freshnessmag
The Mountain Boo Amigo is a welcoming shoe from the Mountain Dew Skateboarding team and Supra. It is made in honor of Boo Johnson, who is the newest member to the group.
The shoes use pig suede that is dyed green and adds white as a nice touch to the low-rise sneakers. On the tongue of the footwear the phrase "It'll tickle your innards" can be seen, which is also a known tagline for the carbonated beverage back in the day. The name 'Mountain Dew,' interestingly, originally referred to homemade alcohol or moonshine. Furthermore, the Mountain Boo Amigo footwear might very well cause a little flutter in your stomach with the sentimentality behind the footwear.
There will be only 250 pairs of these sneakers launched.
The shoes use pig suede that is dyed green and adds white as a nice touch to the low-rise sneakers. On the tongue of the footwear the phrase "It'll tickle your innards" can be seen, which is also a known tagline for the carbonated beverage back in the day. The name 'Mountain Dew,' interestingly, originally referred to homemade alcohol or moonshine. Furthermore, the Mountain Boo Amigo footwear might very well cause a little flutter in your stomach with the sentimentality behind the footwear.
There will be only 250 pairs of these sneakers launched.
Trend Themes
1. Retro-fashion-inspired Branded Footwear - The success of Mountain Dew's collaboration with Supra can spur similar collaborations, potentially creating a trend for retro-fashion-inspired branded footwear.
2. Nostalgic Branding - There is an opportunity for brands to tap into nostalgia by incorporating nostalgic branding in their products, like how Mountain Dew used a tagline from their past on the tongue of the sneaker.
3. Limited Edition Collaborations - Limited edition collaborations like this one can build excitement and exclusivity around products, drawing in more consumers and increasing sales.
Industry Implications
1. Fashion and Apparel - Fashion brands can incorporate nostalgic branding into their products or collaborate with nostalgic brands, as demonstrated by the Mountain Dew x Supra collaboration.
2. Beverage - Beverage brands can leverage their nostalgic branding to enter into collaborations with other industries, potentially driving sales and popularity.
3. Sneaker - Sneaker brands can tap in to the trend of retro-fashion-inspired branded footwear, and can also create limited edition collaborations to drive interest and sales.
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