Blundstone Teams Up with Ducati to Honor the Iconic Scrambler
Laura McQuarrie — July 29, 2015 — Fashion
References: shop.ducati
In order to commemorate the release of the new Ducati Scrambler motorcycle, Italian motorcycle manufacturer teamed up with Blundstone Footwear to create a custom motorcycle boot.
The unique partnership resulted in the creation of the SCR 800 boot, which perfectly captures the nonconformist spirit of the motorcycle. Some of the features of the boot include ergonomic tips, elastic side inserts for easy removal and a heel that uses a lightweight, breathable material specifically to absorb shock and impact from bumpy roads. Other protective details include a stitched patch to preserve the boot from scraping the gear shift, as well as soles that are resistant up to 140 degrees Fahrenheit.
The durable cowhide motorcycle boot is limited to just 500 pairs in Canada.
The unique partnership resulted in the creation of the SCR 800 boot, which perfectly captures the nonconformist spirit of the motorcycle. Some of the features of the boot include ergonomic tips, elastic side inserts for easy removal and a heel that uses a lightweight, breathable material specifically to absorb shock and impact from bumpy roads. Other protective details include a stitched patch to preserve the boot from scraping the gear shift, as well as soles that are resistant up to 140 degrees Fahrenheit.
The durable cowhide motorcycle boot is limited to just 500 pairs in Canada.
Trend Themes
1. Co-branded Motorcycle Boots - Opportunity to collaborate with different industries to create custom merchandise that appeals to specific consumer niches.
2. Ergonomic Motorcycle Gear - Designing motorcycle gear with ergonomic features to improve comfort and performance.
3. Limited Edition Collaborations - Creating limited edition products in partnership with other brands to create exclusivity and drive consumer demand.
Industry Implications
1. Motorcycle Manufacturing - Collaborating with footwear brands to create custom motorcycle gear.
2. Footwear - Partnering with motorcycle manufacturers to create specialized and durable motorcycle boots.
3. Fashion - Creating limited edition co-branded merchandise to cater to specific consumer niches.
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