This Music Station is Only Accessible on the Williamsburg Bridge
Katherine Pendrill — July 14, 2015 — Tech
References: itunes.apple & psfk
'W.B.B.R.' is a motivational radio station that is only available on New York's Williamsburg Bridge. The new station was created for Brooklyn-based record label 'UNO!' and works through an accompanying smartphone app.
The unique music station plays upbeat songs when you first get on the bridge and then more soothing music after you pass the halfway point. The app is entirely hands-free and uses GPS and a system of beacons to track your exact location. This means that the app will start playing music automatically as soon as you reach the bridge.
The team who created the motivational radio station explains that they were inspired by the idea of private radio broadcasting that only plays in specific locations. They thought about the commuters who use the bridge each day and how they could provide a motivation soundtrack to inspire them to start their day off right.
The unique music station plays upbeat songs when you first get on the bridge and then more soothing music after you pass the halfway point. The app is entirely hands-free and uses GPS and a system of beacons to track your exact location. This means that the app will start playing music automatically as soon as you reach the bridge.
The team who created the motivational radio station explains that they were inspired by the idea of private radio broadcasting that only plays in specific locations. They thought about the commuters who use the bridge each day and how they could provide a motivation soundtrack to inspire them to start their day off right.
Trend Themes
1. Private Location-based Broadcasting - Opportunity for creating radio stations that are only accessible in specific locations, providing unique experiences for targeted audiences.
2. Hands-free Music Apps - Opportunity to develop smartphone apps that use GPS and beacons to automatically play music based on the user's location, offering convenient and immersive music experiences.
3. Motivational Soundtracks - Potential for the creation of music stations or playlists specifically designed to motivate and inspire individuals in various settings, such as during commutes or workouts.
Industry Implications
1. Music Streaming - Disruption opportunities in the music streaming industry by offering location-specific playlists or stations that cater to different moods and activities.
2. Transportation - Innovation opportunities in the transportation industry by integrating location-based music experiences into vehicles or transportation infrastructure, enhancing the overall commuting or traveling experience.
3. App Development - Potential for app developers to create new hands-free music apps that leverage GPS technology and beacons to deliver personalized and context-aware music experiences in diverse settings.
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