Google Glass' Mother's Day Video Goes Round the World to Visit Mom
Laura McQuarrie — May 9, 2014 — Marketing
Google Glass is phenomenal in many ways, and the short Mother's Day video called 'Seeds' is a great example of what a powerful first-person storytelling tool it is too.
The video was shot for Google Glass' Glass Creative Collective by students from the University of Southern California's School of Cinematic Arts. Filming took 10 days and took its actors from LA to San Francisco, Tokyo and India.
At the beginning of the video, a man shares a special moment with his wife before setting off on a long journey. Since it's a Mother's Day video, it doesn't take long to figure out that the man is embarking on a long journey to see his mother, but finding out what's in this envelope he's carrying throughout his trip makes it worth a watch to the end.
The video was shot for Google Glass' Glass Creative Collective by students from the University of Southern California's School of Cinematic Arts. Filming took 10 days and took its actors from LA to San Francisco, Tokyo and India.
At the beginning of the video, a man shares a special moment with his wife before setting off on a long journey. Since it's a Mother's Day video, it doesn't take long to figure out that the man is embarking on a long journey to see his mother, but finding out what's in this envelope he's carrying throughout his trip makes it worth a watch to the end.
Trend Themes
1. First-person Storytelling - The rise of Google Glass and other wearable cameras is creating new opportunities for immersive first-person storytelling experiences.
2. Collaborative Video Production - The collaboration between Google Glass and the University of Southern California highlights the potential for using emerging technologies to engage students and create innovative video content.
3. Emotional Brand Storytelling - The emotional impact of the Mother's Day video demonstrates the power of storytelling in creating a memorable brand experience.
Industry Implications
1. Wearable Technology - Wearable camera technology like Google Glass presents disruptive innovation opportunities for the entertainment industry to create immersive first-person experiences.
2. Education - The collaboration between Google Glass and the University of Southern California showcases the potential of using emerging technologies in education to enhance learning and creativity.
3. Marketing and Advertising - The success of the Mother's Day video highlights the importance of emotional storytelling in marketing and advertising campaigns, encouraging brands to create impactful content to connect with audiences.
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