The Most Expensive Google AdWords Graph Dissects the World's Values
Elise Ying-Hei Ho — November 18, 2012 — Pop Culture
References: visual.ly
The Most Expensive Google AdWords infographic breaks down some of the world's most popular keywords and phrases that are auctioned off almost daily.
Google AdWords are often sold to the highest bidder, which is a company in this case. Once these words are purchased, the company becomes the most related search result attached to the keyword. The level of relevance is often determined by the price businesses are willing to pay.
Not only is purchasing the correct Google AdWords important to a company's site traffic, it also determines what a country or nation values or is most concerned about at a certain time. The infographic breaks down these popular search results via region and category, revealing what some of the most coveted and discarded words are around the world.
Google AdWords are often sold to the highest bidder, which is a company in this case. Once these words are purchased, the company becomes the most related search result attached to the keyword. The level of relevance is often determined by the price businesses are willing to pay.
Not only is purchasing the correct Google AdWords important to a company's site traffic, it also determines what a country or nation values or is most concerned about at a certain time. The infographic breaks down these popular search results via region and category, revealing what some of the most coveted and discarded words are around the world.
Trend Themes
1. Keyword Auctions - Disruptive innovation opportunities lie in creating new platforms or tools for businesses to participate in keyword auctions and optimize their search engine marketing strategies.
2. Real-time Market Insights - There is a disruptive innovation opportunity in providing real-time data and analytics on popular keywords and phrases to help businesses identify emerging trends and target their marketing efforts accordingly.
3. Cultural and Social Trends - By analyzing the most expensive Google AdWords across regions, businesses can uncover cultural and social trends and tailor their products or services to meet the specific needs and interests of different markets.
Industry Implications
1. Digital Advertising - The digital advertising industry can capitalize on the trend of keyword auctions by developing advanced targeting and bidding strategies to help businesses maximize their return on investment.
2. Marketing Analytics - The marketing analytics industry can disruptively innovate by creating platforms or algorithms that provide real-time insights on popular keywords and their impact on consumer behavior and market trends.
3. Market Research - Disruptive innovation opportunities exist in the market research industry by offering comprehensive analyses of the most expensive Google AdWords to help businesses gain competitive advantage and understand consumer preferences.
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