The Fun in the Sun Mossimo Asia 2011 Ad Campaign
Summer Luu — September 29, 2010 — Fashion
References: fashionindie & designscene.net
Photographer Lope Navo captures how fashionable it is to be a beach bum.
Fun balmy beach scenes of piggy-back riding, making sand angels and summer flings make us all daydream of being on the beach. The models glam up in hip denim, including ripped jeans and cut-off shorts. Denim shirts and jackets also make an appearance for this awesome beach bum look, providing plenty of ideas for summer looks for the coming year.
Implications - Consumers in modern society are looking for products that make them feel more relaxed. Items that contain a laid-back aesthetic appeal to shoppers who want to feel comfortable with the purchases they make. Companies could develop more designs like this to appeal to a wider audience.
Fun balmy beach scenes of piggy-back riding, making sand angels and summer flings make us all daydream of being on the beach. The models glam up in hip denim, including ripped jeans and cut-off shorts. Denim shirts and jackets also make an appearance for this awesome beach bum look, providing plenty of ideas for summer looks for the coming year.
Implications - Consumers in modern society are looking for products that make them feel more relaxed. Items that contain a laid-back aesthetic appeal to shoppers who want to feel comfortable with the purchases they make. Companies could develop more designs like this to appeal to a wider audience.
Trend Themes
1. Laid-back Lifestyle - Consumers are seeking relaxed products and companies could develop more designs like beach bum fashion to appeal to a wider audience.
2. Summer-inspired Fashion - Companies could create more fashion lines inspired by summer, featuring denim, beachwear, and relaxed pieces.
3. Photography-based Advertising - More companies could adopt photography-based advertising campaigns to showcase lifestyle-oriented product lines in an aspirational and fashionable way.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of relaxed, summer-inspired fashion and create more beach bum-inspired lines.
2. Advertising Industry - The advertising industry could adopt more lifestyle-focused and photography-based advertising campaigns to promote products as aspirational and fashionable.
3. Tourism Industry - The tourism industry could create campaigns around the relaxed beach bum lifestyle that includes fashion, photography, and vacation packages that appeal to a wider audience.
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