IKEA ‘Long Live Diversity' Campaign
Remember the Steve Jobs mosaic that went viral earlier this year which had his face created with Apple products? Well, it was bound to happen that ad agencies would jump on the idea. We’ve already seen Wonderbra billboards that use images of over 8,000 women, but IKEA stays true to the Jobs concept by having ads with faces of people made from mosaics of IKEA products.
Created by Forsman & Bodenfors (Gothenburg, Sweden), the ads are part of the ‘Long Live Diversity’ campaign which celebrates diversity with IKEA outdoor billboards on bus stops, train stations, and street signs. The billboards show mosaic images of people of all ages, shapes, skin colors and ethnicities.
Created by Forsman & Bodenfors (Gothenburg, Sweden), the ads are part of the ‘Long Live Diversity’ campaign which celebrates diversity with IKEA outdoor billboards on bus stops, train stations, and street signs. The billboards show mosaic images of people of all ages, shapes, skin colors and ethnicities.
Trend Themes
1. Mosaic Advertising - Disruptive innovation opportunity: Incorporating mosaic images in advertising campaigns to highlight diversity and inclusivity.
2. Diversity Campaigns - Disruptive innovation opportunity: Developing campaigns that celebrate diversity and inclusivity to resonate with a wider audience.
3. Product-made Faces - Disruptive innovation opportunity: Creating advertising visuals by arranging products artistically to form recognizable faces.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Leveraging unconventional visuals and techniques to create more impactful and memorable advertisements.
2. Home Furnishing - Disruptive innovation opportunity: Integrating cultural diversity and inclusivity as a core element of home furnishing brands and marketing strategies.
3. Outdoor Marketing - Disruptive innovation opportunity: Utilizing visually striking mosaic images in outdoor advertising to capture attention in a cluttered advertising landscape.
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