Moroso and Patricia Urquiola Join on a New Furniture Series
Amy Duong — May 23, 2023 — Art & Design
References: patriciaurquiola & design-milk
Patricia Urquiola originally designed the Lowland upholstered seating collection for Moroso back in 2000 and now it gets a new elevated look for Milan Design Week this year. The new looks are Mr. Loveland and Mr. Loveseat, which is an upholstered seating system and a modern armchair.
Starting with Mr. Loveland, it takes the original concept and brings a more compositional touch to the range with softer forms that are defined by the solid wood base that replaces the tubular steel structure. The wood comes in the color options of Honey, Tropical Wood, or Coffee. Mr. Loveseat is an evolving version of the original Lowseat with a strong silhouette that boasts a bold structure and tapered design.
Image Credit: Patricia Urquiola, Moroso
Starting with Mr. Loveland, it takes the original concept and brings a more compositional touch to the range with softer forms that are defined by the solid wood base that replaces the tubular steel structure. The wood comes in the color options of Honey, Tropical Wood, or Coffee. Mr. Loveseat is an evolving version of the original Lowseat with a strong silhouette that boasts a bold structure and tapered design.
Image Credit: Patricia Urquiola, Moroso
Trend Themes
1. Elevated Upholstered Seating - A trend towards elevated upholstered seating is emerging, which offers designers the opportunity to create modern and comfortable pieces that also incorporate sustainable materials.
2. Compositional Touch - The compositional touch trend combines soft, rounded forms with the use of solid wood bases, offering designers an opportunity to create unique and sustainable furniture designs.
3. Evolution of Classics - The use of classic furniture designs as a jumping-off point for creating new and innovative pieces is a growing trend, allowing designers to create modern and elevated versions of traditional furniture styles.
Industry Implications
1. Furniture Design - Innovations in elevated upholstered seating and compositional design offer opportunities for disruption within the furniture design industry.
2. Interior Design - Elevated upholstered seating provides a unique opportunity for interior designers to create comfortable and modern spaces while incorporating sustainable materials.
3. Sustainable Materials and Design - The trend towards sustainable materials in furniture and interior design offers opportunities for innovative designers to create unique and eco-friendly pieces that incorporate the latest technology and design trends.
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