The Mooncup Rap Campaign Targets Periods in a New Light
Erin Fox — March 5, 2013 — Social Good
The typical tampon or sanitary napkin commercial is usually laden with a magnitude of dancing, smiling and flashy nights out; the Mooncup rap battle targets a new eco-friendly customer who wants to spice things up.
This informational rap highlights the differences between tampons and the Mooncup. The tiny silicone cup is significantly more environmentally friendly than the average tampon. This spunky commercial showcases two women in a club bathroom, firing off about which option is better. With backup dancers and lighting cues, the Mooncup rap battle segment is much more informative than any other menstrual product commercial.
Mooncup is a social business on the prowl for new ways to invigorate change in our community and among the nation as a whole. Currently, the company uses profit to launch educational programs such as the 'Love Your Vagina' campaign to raise awareness of women's health.
Contact Information
Mooncup website
Mooncup Facebook
Mooncup Twitter
This informational rap highlights the differences between tampons and the Mooncup. The tiny silicone cup is significantly more environmentally friendly than the average tampon. This spunky commercial showcases two women in a club bathroom, firing off about which option is better. With backup dancers and lighting cues, the Mooncup rap battle segment is much more informative than any other menstrual product commercial.
Mooncup is a social business on the prowl for new ways to invigorate change in our community and among the nation as a whole. Currently, the company uses profit to launch educational programs such as the 'Love Your Vagina' campaign to raise awareness of women's health.
Contact Information
Mooncup website
Mooncup Facebook
Mooncup Twitter
Trend Themes
1. Eco-friendly Menstrual Products - The trend towards eco-friendly menstrual products is growing, creating disruptive innovation opportunities for businesses to develop more sustainable options to meet consumer demand.
2. Educational Menstrual Health Campaigns - The trend towards using profit to launch educational menstrual health campaigns provides disruptive innovation opportunities for businesses to create socially responsible marketing strategies.
3. Alternative Advertising Methods for Menstrual Products - The trend towards alternative advertising methods for menstrual products, such as the Mooncup rap battle, presents disruptive innovation opportunities for businesses to differentiate themselves in a crowded market.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene product industry can capitalize on the trend towards eco-friendliness by developing more sustainable and environmentally responsible menstrual products.
2. Socially Responsible Marketing - The trend towards educational menstrual health campaigns provides an opportunity for businesses seeking to engage in socially responsible marketing and increase brand awareness.
3. Advertising Agencies - With the trend towards alternative advertising methods for menstrual products, advertising agencies can develop creative and disruptive marketing strategies to help businesses differentiate themselves in the market.
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