Mooncup Campaign Tells You to Love What's Below the Belt
Claire Coady — March 18, 2010 — Naughty
References: mooncup & loveyourvagina
Love your vagina! The Mooncup campaign, created by the ad agency St Luke's in collaboration with Mooncup (the makers of a reusable menstrual cup), is of the say-it-loud, say-it-proud variety of marketing. Love Your Vagina is a website, introduced through a London Underground teaser ad campaign, that invites visitors to submit their favorite name for their vagina.
How strong is the reach of the Mooncup campaign? My boyfriend came home shouting, "Love your vagina dot com! Love your vagina dot com!"
How strong is the reach of the Mooncup campaign? My boyfriend came home shouting, "Love your vagina dot com! Love your vagina dot com!"
Trend Themes
1. Body Positivity - Opportunity for disruptive innovation in promoting body positivity and self-love.
2. Menstrual Cup - Disruptive innovation opportunities in creating sustainable and eco-friendly menstrual products.
3. Personalized Marketing - Opportunities for creating personalized marketing campaigns targeting specific segments based on their preferences.
Industry Implications
1. Feminine Hygiene - Feminine hygiene industry can innovate by creating eco-friendly products that emphasize body positivity and self-love.
2. Advertising - Advertising industry can innovate by developing personalized campaigns targeting specific segments based on their preferences, promoting body positivity and self-love.
3. Digital Marketing - Digital marketing industry can innovate by leveraging user-generated content to create engaging and personalized campaigns promoting body positivity and self-love.
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