Armida Ascano — February 3, 2012 — About
References: montrealgazette
In today's culture, not everything is as simple as it seems, as is the case with the growing pattern of bright, vibrant colors in fashion. Though the world of high fashion is no stranger to bright hues, traditional haute etiquette dictates that shocking shades should be kept under wraps until the weather warms up; lately, however, bold colors are being used as a way to battle blistery weather blues.
This fashion phenomenon is explored by Eva Friede, Style Editor of the Montreal Gazette, alongside our Chief Trend Hunter and strategy keynote speaker Jeremy Gutsche. According to Gutsche, this bold pattern is a result of economic uncertainty, stating that "[the credit crunch] leads people to jump at things a little more happy or positive," identifying bright clothing as a way to indulge in a fictional, superhero-like form of reality. Gutsche also ties this boom of bright shades to an increasingly intimate relationship between virtual reality and retail, and the rise of the retro Mad Men era.
BY EVA FRIEDE, GAZETTE STYLE EDITOR
"Jeremy Gutsche of Trend Hunter, an online compilation of hundreds of thousands of micro trends, said this period of economic uncertainty is having an effect on fashion. “This leads people to jump at things a little more happy or positive,’’ said Gutsche, based in Toronto."
...
“Whatever becomes popular becomes mainstream. Because cool is not what’s popular,” Gutsche said. “It’s that next big thing.”
This fashion phenomenon is explored by Eva Friede, Style Editor of the Montreal Gazette, alongside our Chief Trend Hunter and strategy keynote speaker Jeremy Gutsche. According to Gutsche, this bold pattern is a result of economic uncertainty, stating that "[the credit crunch] leads people to jump at things a little more happy or positive," identifying bright clothing as a way to indulge in a fictional, superhero-like form of reality. Gutsche also ties this boom of bright shades to an increasingly intimate relationship between virtual reality and retail, and the rise of the retro Mad Men era.
Read the full article at The Montreal Gazette
Colour therapy is your spring fashion Rx
BY EVA FRIEDE, GAZETTE STYLE EDITOR
"Jeremy Gutsche of Trend Hunter, an online compilation of hundreds of thousands of micro trends, said this period of economic uncertainty is having an effect on fashion. “This leads people to jump at things a little more happy or positive,’’ said Gutsche, based in Toronto."
...
“Whatever becomes popular becomes mainstream. Because cool is not what’s popular,” Gutsche said. “It’s that next big thing.”
Trend Themes
1. Color Therapy Fashion - The rise of bright colors to combat economic uncertainty creates opportunities for fashion companies to incorporate therapeutic and positive elements in clothing designs.
2. Virtual Reality Retail - The increasing importance of virtual reality in the retail industry creates opportunities for companies to enhance the customer experience through immersive and interactive technologies.
3. Retro Influence - The influence of retro styles, such as Mad Men era fashion, creates opportunities for companies to revive and modernize vintage designs.
Industry Implications
1. Fashion - The fashion industry can incorporate color therapy elements in their designs to provide therapeutic and positive effects to consumers.
2. Retail - The retail industry can enhance the customer experience by incorporating virtual reality technology in their stores.
3. Vintage - The vintage industry can incorporate retro styles such as Mad Men era fashion to create modern designs.
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