BAPE Joined with Monster Strike for a Collection That Honors the Game
Riley von Niessen — September 24, 2016 — Fashion
In a release that's exclusive to Japan, 'A Bathing Ape' joined forces with 'Monster Strike' to create clothing that's well-suited to fans of the RPG video game.
While the pieces are largely dedicated to the colorful creatures that can be found in the digital realm, BAPE includes its own logo quite prominently as well. On t-shirts, which are offered in either black or white, the large ape image that the streetwear brand is known for covers the majority of the fabric, however it's constructed entirely with a collage of little Monster Strike creatures. Another version of the t-shirts show the name of the game in bubbly green letters, making BAPE's imagery a little less standout.
While the pieces are largely dedicated to the colorful creatures that can be found in the digital realm, BAPE includes its own logo quite prominently as well. On t-shirts, which are offered in either black or white, the large ape image that the streetwear brand is known for covers the majority of the fabric, however it's constructed entirely with a collage of little Monster Strike creatures. Another version of the t-shirts show the name of the game in bubbly green letters, making BAPE's imagery a little less standout.
Trend Themes
1. Collaborative Gaming Apparel - Opportunities to create clothing collections that cater to fans of specific video games by collaborating with gaming companies, incorporating game elements into the designs.
2. Digital Realm-inspired Fashion - The rise of clothing designs and collections inspired by the colorful creatures and aesthetics of digital realms, appealing to gamers and fans of virtual worlds.
3. Logo Mash-up Streetwear - Incorporating multiple brands' logos and imagery into streetwear designs, creating unique and eye-catching apparel that combines the aesthetics of different brands.
Industry Implications
1. Fashion - The fashion industry has the opportunity to tap into the lucrative market of collaborations with gaming companies and create apparel that appeals to gamers and fans of specific video games.
2. Gaming - Collaborating with fashion brands to create clothing collections based on popular video games can deepen the engagement and fandom of gamers, creating new revenue streams.
3. Streetwear - The streetwear industry can explore innovative designs that combine various brands' logos and imagery, attracting a diverse audience of fashion and brand enthusiasts.
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