This Monopoly Sleepwear Line is Luxe and Novelty
Ellen Smith — November 17, 2020 — Fashion
References: shop.hasbro & hypebae
We're all spending a lot more time indoors this season, and now consumers can do so in style thanks to this Monopoly sleepwear line, which was made in collaboration between Hasbro and lingerie brand Morgan Lane.
In a press release, the head designer behind Morgan Lane stated “During the pandemic, I have been reunited with my two younger sisters and spending time with my husband and baby. Growing up my sisters and I would always play Monopoly,” The luxe line features all the iconic motifs from the classic game, including some subtle and some bold aesthetics. Perfect for fans of the game, the sleepwear line features a variety of different silhouettes including night gowns, two-piece sets, and even eye masks.
Image Credit: Morgan Lane
In a press release, the head designer behind Morgan Lane stated “During the pandemic, I have been reunited with my two younger sisters and spending time with my husband and baby. Growing up my sisters and I would always play Monopoly,” The luxe line features all the iconic motifs from the classic game, including some subtle and some bold aesthetics. Perfect for fans of the game, the sleepwear line features a variety of different silhouettes including night gowns, two-piece sets, and even eye masks.
Image Credit: Morgan Lane
Trend Themes
1. Board Game Collaboration Merchandise - There is room for board game brands to collaborate with fashion and apparel brands to create merchandise lines featuring their iconic motifs and designs.
2. Nostalgia-driven Fashion - Consumers are looking for clothing and accessories that tap into feelings of nostalgia, and businesses can capitalize on this trend by incorporating iconic designs and symbols from popular games and other cultural touchstones.
3. Luxe Loungewear - As consumers are spending more time indoors, there is an opportunity for apparel brands to create high-end loungewear that combines comfort with luxury materials and aesthetics.
Industry Implications
1. Board Game - Board game companies can expand their reach and delight their fans by collaborating with fashion and apparel brands to create merchandise lines based on the game's iconic elements, such as game boards, playing pieces, and memorable quotes or slogans.
2. Fashion - Fashion brands can tap into the growing trend of nostalgia-driven clothing by incorporating designs and symbols from popular games and other cultural touchstones, especially those that evoke happy childhood memories and feelings of joy and comfort.
3. Luxury Apparel - Luxury apparel brands can capitalize on the growing demand for comfortable loungewear that combines high-quality materials with tasteful design elements, such as incorporating subtle or bold motifs from cultural touchpoints like board games to create unique and unforgettable collections.
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