The Monolith Design Doubles as a Storage Space
Susan Keefe — January 21, 2012 — Tech
References: madebymonolith & thedieline
The energetic startup company Monolith created this minimalist packaging to house the brand's solid wood replacement back panel for the iPhone 4 and iPhone 4S. Since the brand is just finding its feet, owner John Tolman opted to craft the product's packaging himself. He wanted to create simplistic packaging made from recycled materials that would still garner attention on crowded store shelves.
The Monolith packaging features little more than a small emblem of a mountain. Tolman wanted the packaging to be attractive enough to warrant further use and cleverly advertises it as storage from the original glass back panel. Beneath where the solid wood replacement panel sits there is a screwdriver provided for quick and easy installation.
Clever, cost effective and quite fetching, Monolith packaging is proof great branding doesn't have to be elaborate or expensive.
The Monolith packaging features little more than a small emblem of a mountain. Tolman wanted the packaging to be attractive enough to warrant further use and cleverly advertises it as storage from the original glass back panel. Beneath where the solid wood replacement panel sits there is a screwdriver provided for quick and easy installation.
Clever, cost effective and quite fetching, Monolith packaging is proof great branding doesn't have to be elaborate or expensive.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to create simplistic packaging that stands out on crowded shelves and serves a dual purpose.
2. Repurposed Materials - Use of recycled materials in packaging design to appeal to environmentally-conscious consumers.
3. DIY Packaging - Growing trend of brands crafting their own packaging to create a unique and personalized experience for customers.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics companies to adopt minimalist packaging designs that enhance the product experience.
2. Sustainable Packaging - Growing demand for repurposed materials in various industries, including food and beverage, to reduce environmental impact.
3. Craft and DIY - Emerging market for craft and DIY industries to provide tools and resources for brands and individuals to create their own packaging solutions.
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