Monica Gebruikt Tries to Get Addicted to Facebook Instead of Drugs
Summer Luu — January 12, 2011 — Social Good
References: facebook & adweek.blogs
In a social media experiment by Dutch charity Ikgebruik.nl and branding agency Lemz, drug addict Monica Gebruikt is trying to use Facebook to put an end to her heroine and cocaine problem.
Gebruikt has lost everything from her drug abuse, including the support of her friends and family. Through this social media friendship campaign, she hopes to seek the help, support and love that she needs, away from her fellow drug users. Monica Gebruikt has set up a Facebook profile and will hopefully gain the confidence she needs through her new online friends to quit using.
Gebruikt has lost everything from her drug abuse, including the support of her friends and family. Through this social media friendship campaign, she hopes to seek the help, support and love that she needs, away from her fellow drug users. Monica Gebruikt has set up a Facebook profile and will hopefully gain the confidence she needs through her new online friends to quit using.
Trend Themes
1. Online Support Networks - The trend of using social media platforms to seek support and encouragement in battling addiction presents opportunities for the development of innovative online support networks.
2. Digital Therapy - The use of social media as a therapeutic tool to address addiction opens up possibilities for the development of digital therapy solutions that provide personalized support and guidance.
3. Virtual Community Building - The emerging trend of creating virtual communities for people struggling with addiction offers opportunities for the creation and growth of platforms that facilitate online connections, support, and collaboration.
Industry Implications
1. Healthcare - The healthcare industry can leverage social media addiction support networks and digital therapy platforms to provide accessible and personalized solutions for individuals seeking treatment for addiction.
2. Social Media - The social media industry can explore disruptive innovation opportunities by integrating features that cater specifically to individuals in recovery, fostering a sense of community and support.
3. Technology - The technology industry can capitalize on the emerging trend of virtual community building by developing advanced networking platforms and tools that enable individuals to connect, communicate, and support each other in their journey towards recovery.
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