MONFRÈRE Taps MVLA for an Exclusive Two-Toned Denim Collection
References: monfrerefashion & hypebeast
MONFRÈRE has recently launched a new collaboration with the celebrity stylists of MVLA, delivering a collection of two-tone denim pieces to the brand’s portfolio of custom ready-to-wear garments. The MONFRÈRE brand is dedicated to producing fashion-forward garments without the fast-fashion approach.
The new denim pieces include two-toned wide-legged jeans and non-denim wide-legged cargo pants. The former uses dark front and back pockets to contrast the all-over light wash of the jeans, in addition to a darker-washed frayed seam design and flared bottom look. The latter arrives in a pink or white mesh fabric with deep pockets and a similar flared look.
The MONFRÈRE x MVLA collaboration is now available for pre-sale on the MONFRÈRE website. The collection is expected to release in September with a retail price ranging from $298 USD to $348 USD.
Image Credit: MONFRÈRE, MVLA
The new denim pieces include two-toned wide-legged jeans and non-denim wide-legged cargo pants. The former uses dark front and back pockets to contrast the all-over light wash of the jeans, in addition to a darker-washed frayed seam design and flared bottom look. The latter arrives in a pink or white mesh fabric with deep pockets and a similar flared look.
The MONFRÈRE x MVLA collaboration is now available for pre-sale on the MONFRÈRE website. The collection is expected to release in September with a retail price ranging from $298 USD to $348 USD.
Image Credit: MONFRÈRE, MVLA
Trend Themes
1. Two-tone Fashion - The trend of using two-tone designs in fashion is becoming more popular, providing an opportunity for designers and brands to experiment with unique color combinations that can set them apart from competitors.
2. Custom Ready-to-wear Fashion - Consumers are increasingly seeking custom or personalized fashion pieces, creating an opportunity for brands to offer tailored or customizable garments that fit customers' unique preferences and needs.
3. Sustainable Fashion - As fast fashion continues to receive criticism for its environmental impact, there is a growing trend towards sustainable and eco-friendly fashion lines, providing a chance for brands to make a positive impact in the industry.
Industry Implications
1. Fashion Retail - Clothing retailers can take advantage of the trend of two-tone fashion and offer unique, eye-catching designs to attract customers and stand out in a crowded market.
2. Fashion Design - The trend of personalized fashion pieces and custom ready-to-wear garments provides designers with an opportunity to thoroughly develop their craft and offer a more authentic and unique product.
3. Sustainability - The trend towards sustainable fashion lines presents an opportunity for companies and organizations focused on promoting sustainability to partner with fashion brands or launch their own sustainable fashion lines.
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