The Money SS 2014 Lookbook is Overjoyed
Vasiliki Marapas — May 11, 2014 — Fashion
References: moneyclothing & c-heads
The Jubilant Lookbook for the Money SS 2014 collection is all about enjoying the good times. I imagine that, after ten years in the business, the British street wear brand is in the mood to celebrate. Its elation is completely evident in this lookbook, shot by London-based photographer Viktor Vauthier.
The photographs feature pro Skateboarder Gabriel Vazquez and model Ella Jazz, as they take Los Angeles by storm. The adventurous duo meander around the cinematic city in Money's signature printed sweaters and it's obvious that they're enjoying each other's company. Whether they're grabbing some grub, sorting through records or simply taking in the sights, both Vazques and Jazz are smiling from ear to ear.
One thing is for sure, the two would definitely make a cute couple!
The photographs feature pro Skateboarder Gabriel Vazquez and model Ella Jazz, as they take Los Angeles by storm. The adventurous duo meander around the cinematic city in Money's signature printed sweaters and it's obvious that they're enjoying each other's company. Whether they're grabbing some grub, sorting through records or simply taking in the sights, both Vazques and Jazz are smiling from ear to ear.
One thing is for sure, the two would definitely make a cute couple!
Trend Themes
1. Printed Sweater Fashion - Disruptive innovation opportunity: Develop sustainable and customizable printed sweaters that cater to individual style preferences.
2. Urban Adventure Photography - Disruptive innovation opportunity: Create a platform that connects photographers and models for urban adventure photoshoots, capitalizing on the trend of unconventional and candid imagery.
3. Celebratory Street Wear - Disruptive innovation opportunity: Introduce a subscription-based service that curates limited edition celebratory street wear collections, tapping into the desire for exclusive and unique fashion experiences.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate augmented reality technology into fashion retail experiences, allowing customers to virtually try on and customize printed sweaters.
2. Photography - Disruptive innovation opportunity: Develop an AI-powered platform that uses image recognition and analysis to match photographers and models for unique urban adventure photoshoots.
3. Street Wear - Disruptive innovation opportunity: Implement blockchain technology to provide transparency and provenance for celebratory street wear collections, effectively combating counterfeits and ensuring authenticity.
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