Money Savvy Pig Has Four Tummies to Teach Money Management
Katie Cordrey — July 5, 2010 — Social Good
References: amazon & schoollibraryjournal
Chicago Public Schools will be teaching 'Money Savvy' in the 2011 school year as part of an eight-week course on financial literacy. Teacher librarians will use the 'Money Savvy Pig' in the curriculum.
Noting that children need to know more about money than simply making change, founder and CEO of Money Savvy Generation, Susan Beacham, pitched the use of the Money Savvy Pig piggy bank and the lessons it teaches to Chicago's teacher-librarians. She didn't anticipate that 97,000 K-8 students would take part.
Noting that children need to know more about money than simply making change, founder and CEO of Money Savvy Generation, Susan Beacham, pitched the use of the Money Savvy Pig piggy bank and the lessons it teaches to Chicago's teacher-librarians. She didn't anticipate that 97,000 K-8 students would take part.
Trend Themes
1. Financial Literacy Education - The trend of teaching children about financial literacy through innovative tools like the Money Savvy Pig piggy bank.
2. Interactive Learning - The trend of using interactive tools like the Money Savvy Pig to engage students in the learning process.
3. Partnerships in Education - The trend of forming partnerships between businesses and educational institutions to promote financial literacy.
Industry Implications
1. Education - The education industry can leverage the trend of financial literacy education to develop and provide innovative learning tools.
2. Toy Manufacturing - The toy manufacturing industry can seize the opportunity to create and market interactive piggy banks like the Money Savvy Pig that teach financial concepts.
3. Financial Services - The financial services industry can collaborate with educational institutions to offer financial literacy programs and services to young students.
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