The Montecristi Panama Hat is Woven from Toquilla Straw
Christina Butty — August 10, 2009 — Fashion
References: brentblack & luxist
Now on sale is the world's finest, $100,000 Montecristi Panama hat.
Simply referred to as 'The Hat,' the $100,000 Montecristi hat was woven in Ecuador out of fine toquilla straw.
A lot of time goes into each piece too. Apparently, once the hat is hand woven, several weeks are necessary to prepare and finish the hats.
The gallery available details some of the fine craftsmanship that goes into the production of these Montecristi Panama hats.
Implications - While opulence was once something that companies were weary of embracing due to times of economic uncertainty, these such times are coming to a close and consumers are yearning to spend their savings once again. Products that allow consumers to spend their money while experiencing prestige will once again grow in popularity.
Simply referred to as 'The Hat,' the $100,000 Montecristi hat was woven in Ecuador out of fine toquilla straw.
A lot of time goes into each piece too. Apparently, once the hat is hand woven, several weeks are necessary to prepare and finish the hats.
The gallery available details some of the fine craftsmanship that goes into the production of these Montecristi Panama hats.
Implications - While opulence was once something that companies were weary of embracing due to times of economic uncertainty, these such times are coming to a close and consumers are yearning to spend their savings once again. Products that allow consumers to spend their money while experiencing prestige will once again grow in popularity.
Trend Themes
1. Luxury Goods - The rise in consumer willingness to spend on luxury goods presents an opportunity for businesses to offer high-end products.
2. Craftsmanship - The demand for finely crafted and handmade products provides an opportunity for businesses to showcase artisanal skills.
3. Experiential Luxury - Consumers seeking prestige and unique experiences create a market for businesses to offer exclusive and luxurious products.
Industry Implications
1. Fashion - The fashion industry can tap into the luxury goods trend and offer high-end accessories, like Montecristi Panama hats.
2. Artisanal Crafts - The artisanal crafts industry can capitalize on the demand for finely crafted products and promote the traditional techniques used in hat weaving.
3. Luxury Tourism - The luxury tourism industry can cater to consumers seeking experiential luxury by offering exclusive experiences to showcase prestigious products like the Montecristi Panama hat.
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