MONAT's Skincare Shares Ingredients with Its Anti-Aging Haircare
Laura McQuarrie — September 25, 2019 — Fashion
References: monatglobal & newbeauty
Known for its naturally based anti-aging haircare solutions, MONAT is now venturing into the creation of anti-aging skincare products that tackle fine lines, wrinkles and age spots. One of the most popular products from the brand—its REJUVENIQE Oil Intensive hair oil—inspired the creation of a skincare line. As the brand's chief science officer Alan Meyers describes, "The product’s primary role is a hair oil, but we had thousands of customers using it on their skin, too."
MONAT's signature REJUVENIQE blend, which can be found in its hair products, are now being carried over into innovative skincare solutions like the Rewind Age Control Nectar, Skin Revitalizing Essence and the Berry Refined Scrub. The potent REJUVENIQE blend combines more than 13 ingredients like antioxidants, beta-carotene and Omega-3 fatty acids for deep replenishment.
MONAT's signature REJUVENIQE blend, which can be found in its hair products, are now being carried over into innovative skincare solutions like the Rewind Age Control Nectar, Skin Revitalizing Essence and the Berry Refined Scrub. The potent REJUVENIQE blend combines more than 13 ingredients like antioxidants, beta-carotene and Omega-3 fatty acids for deep replenishment.
Trend Themes
1. Naturally-based Anti-aging Solutions - Brands can leverage on natural ingredients for anti-aging haircare and skincare solutions, offering consumers a chemical-free and safer alternative.
2. Cross-industry Product Inspiration - Products can inspire the creation of a new line in related industries, as customer feedback can reveal novel applications of existing products.
3. Ingredient Carrying Over - Brands can maximize the impact of their signature product lines by carrying over key ingredients into other innovative solutions, offering a consistent experience for their loyal customers.
Industry Implications
1. Beauty and Personal Care - There is an opportunity to develop anti-aging solutions that cater to both hair and skin, as these are concerns that often go hand-in-hand for many consumers.
2. Health and Wellness - Natural anti-aging ingredients such as Omega-3 fatty acids can be applied to various health and wellness solutions to target anti-inflammatory benefits and support overall health.
3. Consumer Goods - Consumer goods companies can explore carrying over key product ingredients into other complimentary product lines, utilizing existing brand loyalty to drive organic growth and increase market share.
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