The 'Momentum' Dating App Requires Users to Unlock Information
Michael Hemsworth — October 18, 2019 — Lifestyle
References: aboutmomentum & betalist
The 'Momentum' dating app is a different kind of digital romance platform that aims to change the way users go about finding a mate via technology to put a focus on a more authentic experience.
The app doesn't feature profiles and doesn't require users to search endlessly or even message with their prospective dates in a never-ending manner. Users will be introduced to only a few people at a time to encourage them to actually get to know them instead of simply swiping continuously to maximize their matches.
The 'Momentum' dating app is focused on discovery and will allow users to find out what people like most about them. Users need to earn the time and affection of a potential match to unlock pictures or more detail to further enhance the real life-style of dating the app implements.
The app doesn't feature profiles and doesn't require users to search endlessly or even message with their prospective dates in a never-ending manner. Users will be introduced to only a few people at a time to encourage them to actually get to know them instead of simply swiping continuously to maximize their matches.
The 'Momentum' dating app is focused on discovery and will allow users to find out what people like most about them. Users need to earn the time and affection of a potential match to unlock pictures or more detail to further enhance the real life-style of dating the app implements.
Trend Themes
1. Profile-free Dating - Disruptive Innovation Opportunity: Creating a dating app that removes the traditional profile format and encourages users to focus on genuine connections.
2. Authentic User Experience - Disruptive Innovation Opportunity: Designing dating apps that limit the number of potential matches and encourage users to truly get to know each other.
3. Discovery-based Matchmaking - Disruptive Innovation Opportunity: Developing dating apps that prioritize discovering what people like most about each other and rewarding genuine efforts to unlock additional information or features.
Industry Implications
1. Dating Apps - Disruptive Innovation Opportunity: Incorporating the concept of profile-free dating to create a more authentic and meaningful experience for users.
2. Social Networking - Disruptive Innovation Opportunity: Applying the concept of authentic user experience to social networking platforms to foster genuine connections among users.
3. Online Relationship Platforms - Disruptive Innovation Opportunity: Introducing discovery-based matchmaking features to online relationship platforms to enhance the real-life dating experience.
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