The Moleskine Photo Books is a Natural Next Step for the Stationery Company
Meghan Young — October 8, 2012 — Art & Design
References: moleskine.milkbooks & uncrate
Moleskine has dominated the notepad industry for some time with its tastefully minimalist products made out of quality materials; now it has turned its eye to the photo industry with the Moleskine Photo Books. In place of written words and illustrations, the Moleskine Photo Books will be home to all the precious pictures people are taking more and more thanks to the growing accessibility and affordability of cameras.
Custom-printed and comprised of 20 pages, the Moleskine Photo Books combine the durability of the iconic notebook and translates that to an album that will stand the test of time. Instead of a plain cover, these books allow people to print a title and chosen image that best captures the photos held inside. It even comes with an expandable inner pocket for more memories.
Custom-printed and comprised of 20 pages, the Moleskine Photo Books combine the durability of the iconic notebook and translates that to an album that will stand the test of time. Instead of a plain cover, these books allow people to print a title and chosen image that best captures the photos held inside. It even comes with an expandable inner pocket for more memories.
Trend Themes
1. Minimalist Photo Albums - The rise of minimalist photo albums offers opportunities to disrupt the traditional market and appeal to consumers seeking simplicity and durability in their photo albums.
2. Customized Photo Products - Customized photo products, like the Moleskine Photo Books, present new revenue streams for stationery and photo companies to attract consumers who want unique, personalized items.
3. Print-on-demand Photo Books - Print-on-demand photo books are emerging as a cost-effective and sustainable option for individuals and businesses to create high-quality photo albums without investing in large print runs or excess inventory.
Industry Implications
1. Stationery - The stationery industry can leverage the success of Moleskine Photo Books to expand into the photo album market and offer consumers a new option for quality, minimalist albums.
2. Photography - The photography industry can collaborate with stationery companies to offer customized photo products and expand into the print-on-demand market, satisfying customers' desire for high-quality, personalized items.
3. Online Printing Services - Online printing services can capitalize on the demand for print-on-demand photo products by offering affordable, flexible options to businesses and individuals who want to create custom photo albums.
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