The Moleskine 'Ideas' Campaign Promotes Concept Record Keeping
Amelia Roblin — August 12, 2011 — Marketing
References: miamiadschool & adsoftheworld
The way the mind works is fascinating and abstract, and as this Moleskine 'Ideas' campaign points out, you must seize every brilliant thought the moment it arises. The two print ads have been labeled with the tagline "ideas come and go," and in uttering this wise statement they suggest jotting down every notion worth remembering.
To communicate this message visually, the team from the Miami Ad School took used the familiar image of the iconic scratch pad in a couple of clever ways. The first print features a pencil precariously holding the page open, suggesting that a fleeting idea is as likely to disappear as this notebook is to close. In the second ad from the Moleskine 'Ideas' campaign, the ribbon page marker has been looped into a knotted lasso, poised to capture every worthy thought.
To communicate this message visually, the team from the Miami Ad School took used the familiar image of the iconic scratch pad in a couple of clever ways. The first print features a pencil precariously holding the page open, suggesting that a fleeting idea is as likely to disappear as this notebook is to close. In the second ad from the Moleskine 'Ideas' campaign, the ribbon page marker has been looped into a knotted lasso, poised to capture every worthy thought.
Trend Themes
1. Concept Record Keeping - Leveraging technology to create innovative tools or platforms that facilitate efficient and organized concept record keeping.
2. Visual Communication - Exploring creative ways to visually communicate complex ideas or messages through design and advertising campaigns.
3. Seizing the Moment - Emphasizing the importance of capturing ideas and inspirations in real-time to maximize creativity and productivity.
Industry Implications
1. Stationery and Office Supplies - Integrating digital features and smart functionalities into traditional stationery products to enhance idea capture and organization.
2. Advertising and Marketing - Developing innovative advertising strategies that use visual elements to effectively convey powerful messages and create brand connections.
3. Technology and Software - Designing digital tools, apps, and software solutions that enable seamless note-taking and idea management for individuals and teams.
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