The Moleskine Beer Journal Help You Remember Your Favorite Brews
Michael Hemsworth — November 21, 2012 — Business
References: awesomestufftobuy
For the beer connoisseur or the occasional drinker, the Molskine beer journal can help you keep tabs on your favorite brewed finds.
Each page is designed to encourage the drinker to write down some of their notes while trying a new libation. It’s the perfect way to help remember what you’re drinking and how you liked it before you get too tipsy to recall. The journal also features a glossary for quickly finding your notes, advice on how to perform the perfect pour, types of glasses to use and how to analyze a new brew. In addition, the Moleskine beer journal features handy tips for homebrewing your own beer with space to jot down recipes and addresses. When you’re using the Moleskine beer journal, be sure to write in your thoughts quickly before the brew begins to cloud your judgement.
Each page is designed to encourage the drinker to write down some of their notes while trying a new libation. It’s the perfect way to help remember what you’re drinking and how you liked it before you get too tipsy to recall. The journal also features a glossary for quickly finding your notes, advice on how to perform the perfect pour, types of glasses to use and how to analyze a new brew. In addition, the Moleskine beer journal features handy tips for homebrewing your own beer with space to jot down recipes and addresses. When you’re using the Moleskine beer journal, be sure to write in your thoughts quickly before the brew begins to cloud your judgement.
Trend Themes
1. Personalized Tasting Journals - A growing trend in the food and beverage industry is the use of personalized journals to help customers remember and track their favorite flavors and libations.
2. Integration of Education and Experience - The Moleskine beer journal is an example of how education and experience can be integrated, creating more value and a more unique experience for the customer.
3. Rise of Homebrewing and Craft Beer - As interest in craft beer and homebrewing continues to grow, there is room for disruptive innovation in related industries such as brewing equipment and supplies.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the use of personalized tasting journals to enhance the customer experience and increase brand loyalty.
2. Publishing - Publishing companies can create more niche journals and niche markets to cater to the growing interest in craft beer and homebrewing.
3. Brewing Equipment and Supplies - There is an opportunity for innovation in brewing equipment and supplies as interest in craft beer and homebrewing continues to rise.
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