'Wrangler' Has Infused Sweat Control Technology into Its New Line of Denim
Katherine Pendrill — May 25, 2015 — Fashion
References: wrangler & rivetandjeans
'Wrangler' has just announced the launch of its revolutionary moisture-wicking jeans in the form of its 'Premium Performance Cool Vantage' denim. The launch is part of a new effort to bring the advanced performance features of activewear to denim and other kinds of workwear.
The new Wrangler line wicks moisture five times faster than traditional jeans because it is is infused with modern sweat-control technology that is woven directly into the fabric. By drawing moisture to the outside of the jeans, the wearer will stay cool and dry for twice as long. The moisture-wicking jeans are designed to satisfy the needs of consumers who require a material that is durable as well as breathable.
The Cool Vantage jeans come in both a regular and a slim fit and are currently available for purchase on the Wrangler website.
The new Wrangler line wicks moisture five times faster than traditional jeans because it is is infused with modern sweat-control technology that is woven directly into the fabric. By drawing moisture to the outside of the jeans, the wearer will stay cool and dry for twice as long. The moisture-wicking jeans are designed to satisfy the needs of consumers who require a material that is durable as well as breathable.
The Cool Vantage jeans come in both a regular and a slim fit and are currently available for purchase on the Wrangler website.
Trend Themes
1. Moisture-wicking Clothing - Opportunity to expand moisture-wicking technology beyond denim and into other types of clothing for a wider market.
2. Workwear Innovation - Opportunity to incorporate performance features of activewear into workwear, including moisture-wicking and sweat-control technology.
3. Sustainable Denim - Opportunity to incorporate sustainability practices into denim production by using moisture-wicking and sweat-control technology to reduce water waste in washing and drying.
Industry Implications
1. Apparel Manufacturing - Innovative technology can become a competitive advantage in the apparel industry by improving the product performance and meeting customer needs.
2. Sportswear Industry - Opportunity for sportswear companies to diversify their product lines by incorporating moisture-wicking technology into denim, introducing sustainable denim, and introducing new features into workwear.
3. Environmental Sustainability Industry - An opportunity for environmental sustainability companies to partner with denim manufacturers and textile producers to incorporate moisture-wicking technology in their production processes, and reduce water waste in denim washing and drying.
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