Marni Launches a New Selection of Soft Cardigans with Prints
References: go.hsnob.co & highsnobiety
Luxury Italian fashion house Marni introduces its newest collection for the season and every season, it highlights the mohair cardigan. Last season, the house delivered the silhouette adorned with prints and stripes, and this time around, it can be seen in a longer shape than we've seen before.
It drops down to the thigh this time around and still retains its usual hairy fabric material that comes in an array of hues alongside the aforementioned stripes that were seen in previous seasons as well. For those who prefer a more muted tonal option, they can opt for the all-white iteration. Notably, the soft cardigans have two front pockets for a touch of function and buttons through the front.
Image Credit: SSENSE
It drops down to the thigh this time around and still retains its usual hairy fabric material that comes in an array of hues alongside the aforementioned stripes that were seen in previous seasons as well. For those who prefer a more muted tonal option, they can opt for the all-white iteration. Notably, the soft cardigans have two front pockets for a touch of function and buttons through the front.
Image Credit: SSENSE
Trend Themes
1. Longline Cardigans - Opportunity for luxury fashion brands to experiment with longer cardigan silhouettes that can provide warmth and style in colder weather.
2. Printed Cardigans - Chance for fashion designers to come up with unique printed cardigan designs that can make a statement and stand out in the market.
3. Functionality in Knitwear - Potential for brands to incorporate functional elements such as pockets in cardigans and knitwear to provide utility to the consumers.
Industry Implications
1. Fashion Industry - The industry can benefit from the trends by coming up with innovative designs and new styles of cardigans for the market.
2. Apparel Industry - The apparel industry can leverage the trend towards longer cardigans to offer customers more variety and options in winter wear.
3. Textile Industry - The textile industry can explore new materials and knitting techniques that can make longline cardigans even more comfortable, durable, and stylish for consumers.
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