Project Into-Form is Inspired by Gestalt Psychology
Kalin Ned — March 6, 2018 — Art & Design
References: indiegogo & design-milk
Design studio ilco conceptualizes a wonderfully colorful modular seating design that seeks out to enhance the consumer's "lounge experience" through an accommodating sculptural design.
Gestalt is a term that identifies an organized whole as more than its fundamental parts. Inspired by this concept, Into-form boasts five color-distinct shapes that can be rearranged, based on the consumer's needs or space restrictions. Additionally, ilco considers that when consumer's are enjoying the modular seating design, they also become "a part of a new gestalt." Thereby, it is impossible to create two arrangements with numeric identity.
ilco's product has a distinct artistic and sculptural feel, that does not sacrifice functionality or comfort for the sake of aesthetic appeal. This is why the colorful modular seating design would not be obtrusive to any interior or personality.
Gestalt is a term that identifies an organized whole as more than its fundamental parts. Inspired by this concept, Into-form boasts five color-distinct shapes that can be rearranged, based on the consumer's needs or space restrictions. Additionally, ilco considers that when consumer's are enjoying the modular seating design, they also become "a part of a new gestalt." Thereby, it is impossible to create two arrangements with numeric identity.
ilco's product has a distinct artistic and sculptural feel, that does not sacrifice functionality or comfort for the sake of aesthetic appeal. This is why the colorful modular seating design would not be obtrusive to any interior or personality.
Trend Themes
1. Modular Seating Designs - Opportunity to develop customizable furniture solutions that can adapt to different needs and spaces.
2. Gestalt Psychology - Potential for applying principles of perception and organization to create more engaging and immersive consumer experiences.
3. Colorful Interior Design - Chance to explore the use of vibrant colors as a way to enhance the aesthetic appeal and personality of a space.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity in creating modular furniture that offers versatile configurations for maximum flexibility.
2. Consumer Psychology - Opportunity to apply principles of Gestalt psychology in designing products and experiences that optimize consumer perception and satisfaction.
3. Interior Design - Potential for incorporating bold and colorful designs to create unique and visually striking spaces.
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