The 'Fusion Collection' from JINUMO Was Inspired by 'Mad Max'
Riley von Niessen — September 22, 2016 — Fashion
References: jinumo & fuckingyoung.es
JINUMO, a fashion label that's based in Bangkok, Thailand, considered the modern warriors in the well-loved post-apocalyptic film 'Mad Max' for many of its 'Fusion Collection.'
In order to promote it, the label employed Nicholas C. from Bananas Models as the muse of its lookbook, which was lensed by Todd Rawangpan. In each of the images, Nicholas C. is presented in front of a long piece of hanging fabric that has a slight metallic finish -- complementing the rest of the background that's dirt and concrete.
Some ensembles show the modern warrior theme in full -- with gladiator-like cuts that come infused with leather accents, shimmering bronze fabric and even velvet. Others are better suited to everyday wear, however still boast a sense of character that makes them wholly individual.
In order to promote it, the label employed Nicholas C. from Bananas Models as the muse of its lookbook, which was lensed by Todd Rawangpan. In each of the images, Nicholas C. is presented in front of a long piece of hanging fabric that has a slight metallic finish -- complementing the rest of the background that's dirt and concrete.
Some ensembles show the modern warrior theme in full -- with gladiator-like cuts that come infused with leather accents, shimmering bronze fabric and even velvet. Others are better suited to everyday wear, however still boast a sense of character that makes them wholly individual.
Trend Themes
1. Post-apocalyptic Fashion - Opportunity for fashion brands to incorporate elements of the post-apocalyptic aesthetic into their collections.
2. Warrior-inspired Menswear - Potential for menswear brands to draw inspiration from the warrior archetype and create edgy and adventurous designs.
3. Materials Innovation - Advancement of fabrics and materials to create unique textures and finishes that embody the modern warrior aesthetic.
Industry Implications
1. Fashion - Fashion brands can explore the modern warrior trend and create new collections that resonate with consumers looking for edgy styles.
2. Modeling - Models can specialize in portraying the modern warrior aesthetic, opening opportunities for unique and distinctive campaigns.
3. Textile Manufacturing - Textile manufacturers can develop innovative materials that capture the essence of the warrior theme, catering to the demand for distinctive fabrics.
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