This Modern Family Photo Series is Oddly Fascinating
Farida Helmy — June 1, 2014 — Art & Design
References: wiernik.blogspot & featureshoot
What used to be the norm for families a century ago -- or even 30 years ago -- is no longer applicable now; coming in all shapes and sizes, this modern family photo series shows audiences how families authentically look like now without the societal pressure of looking like the perfect foursome cluster. The foursome cluster I'm referring to is the stereotypical father, mother, son and daughter Brady Bunch-like vision of what the 'right' family is.
Captured by photographer, painter and graphic artist Natalia Wiernik, the modern family photo series 'The Protagonists' takes on families of different backgrounds -- whether related or not -- who chose to be bound together out of love, linage or lifestyle.
The fascinating series is also visually appealing because Wiernik uses bold and rich textures as backdrops to her subjects.
Captured by photographer, painter and graphic artist Natalia Wiernik, the modern family photo series 'The Protagonists' takes on families of different backgrounds -- whether related or not -- who chose to be bound together out of love, linage or lifestyle.
The fascinating series is also visually appealing because Wiernik uses bold and rich textures as backdrops to her subjects.
Trend Themes
1. Non-traditional Family Structures - Opportunity to create products and services that cater to the needs and dynamics of non-traditional families.
2. Authentic Representation of Families - Potential for businesses to showcase diverse family structures and challenge traditional ideals in their marketing and advertising campaigns.
3. Emphasis on Individual Choices and Connections - Disruptive innovation potential in developing platforms and technologies that facilitate and celebrate unique family dynamics and connections.
Industry Implications
1. Photography - Opportunity for photographers to specialize in capturing the essence and diversity of modern family structures.
2. Marketing and Advertising - Opportunity for businesses to create inclusive campaigns that represent various family dynamics.
3. Technology - Disruptive potential in creating digital platforms and apps that connect and support non-traditional families.
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