This Save the Date for SFMOMA's Modern Ball Features an Actual Ball
Laura McQuarrie — July 20, 2016 — Marketing
References: sfmoma.org & packagingoftheworld
'The Modern Ball' is the name of the biannual gala that's thrown by the San Francisco Museum of Modern Art (SFMOMA) as its signature fundraising celebration. The event itself is focused around three central experiences: a Gala Dinner, a Supper Club and a Post-Modern Party. Proceeds from the event go towards the support of exhibitions and education programs that continue to inspire thousands of students, teachers and families each year.
In order to get people thinking about attending the event, these unique save the date invitations were sent out. The design features an actual pink and blue ball as the focal point of the piece, which was accentuated with cutout details on the simple box. For 2016, The Modern Ball that took place earlier this year was completely sold out.
In order to get people thinking about attending the event, these unique save the date invitations were sent out. The design features an actual pink and blue ball as the focal point of the piece, which was accentuated with cutout details on the simple box. For 2016, The Modern Ball that took place earlier this year was completely sold out.
Trend Themes
1. Unique Invitations - Opportunity for companies to create innovative and eye-catching invitation designs using unconventional materials or formats.
2. Experiential Events - Potential for businesses to create immersive and memorable events by offering multiple experiences or activities for attendees.
3. Fundraising Galas - Disruptive innovation opportunities for organizations to host unique fundraising galas that engage attendees and create a lasting impact.
Industry Implications
1. Graphic Design - Potential for graphic design companies to offer creative and unconventional invitation design services.
2. Event Planning - Opportunity for event planning companies to provide experiential event services, creating immersive experiences for attendees.
3. Non-profit Sector - Disruptive innovation possibilities for non-profit organizations to host fundraising galas that stand out and attract a larger donor base.
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