‘The Night Shift' in Vogue
Elsa Blaine — December 7, 2008 — Fashion
Model Karlie Kloss was camouflaged in the forest for Patrick Demarchelier's latest shoot for Vogue UK. The January 2009 issue features the editorial titled “The Night Shift†to showcase the easy-to-wear minidresses made popular in the sixties.
The haunting black-and-white photo shoot takes place in an evening forest with the ultra-slim Kloss becoming one with the surrounding trees.
The effect is creative and dramatic, but what else would we expect from the talented Demarchelier?
Implications - In society today, many individuals have encountered a sense of loss when it comes to their relationship with nature. Businesses that infuse their products with qualities similar to those of the environment or planet will benefit by restoring that connection for consumers.
The haunting black-and-white photo shoot takes place in an evening forest with the ultra-slim Kloss becoming one with the surrounding trees.
The effect is creative and dramatic, but what else would we expect from the talented Demarchelier?
Implications - In society today, many individuals have encountered a sense of loss when it comes to their relationship with nature. Businesses that infuse their products with qualities similar to those of the environment or planet will benefit by restoring that connection for consumers.
Trend Themes
1. Nature-inspired Marketing - Businesses that incorporate qualities of the environment or planet into their products will benefit by restoring consumers' connection with nature.
2. Camouflaged Advertising - Companies can use the technique of camouflaging their products or advertisements to create a sense of intrigue and promote engagement with their brand.
3. Natural Aesthetics in Fashion - Fashion designers can experiment with natural aesthetics in their creations, like the 'Models Disguised as Trees' editorial, to create visually stunning and unconventional pieces.
Industry Implications
1. Fashion - The fashion industry can draw inspiration from the 'Models Disguised as Trees' editorial to create unique and nature-inspired designs.
2. Marketing and Advertising - Marketing and advertising companies can experiment with camouflaging techniques to make their products or advertisements more engaging and memorable.
3. Consumer Goods - Consumer goods companies can incorporate eco-friendly and nature-inspired elements into their products to appeal to consumers' desire for connection with the planet.
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