The mock ONE Doesn't Need to be Bound by Trees or Tied Up to Anything
References: kickstarter
The Republic of Durable Goods introduces the mock ONE, which is the first ever compact hammock that folds up for easy portability. The highlighting element of the piece is that it does not depend on the foundation of trees like traditional hammocks. Its unique patented design allows users to have the opportunity to use it wherever along with its additional accessories for ultimate outdoor comfort. This includes a net for bug protection, a tarp for weather protection, and quilts for warmth and comfort.
The mock ONE can be folded up and packed into its carry bag that incorporates backpack straps for comfortable portability. There is also a framed feature, foam pads for head and footrests, mesh blankets for speakers, towels, side pockets, and a place for sun shade as well. The mock ONE hammock is now live on Kickstarter with plans to launch this year in September.
The mock ONE can be folded up and packed into its carry bag that incorporates backpack straps for comfortable portability. There is also a framed feature, foam pads for head and footrests, mesh blankets for speakers, towels, side pockets, and a place for sun shade as well. The mock ONE hammock is now live on Kickstarter with plans to launch this year in September.
Trend Themes
1. Compact Foldable Hammocks - Disruptive innovation opportunity: Create compact and foldable hammocks that do not require trees as a foundation, providing easy portability and versatility for outdoor comfort.
2. Ultimate Outdoor Comfort Accessories - Disruptive innovation opportunity: Develop additional accessories for hammocks that enhance outdoor comfort, such as bug protection nets, weather protection tarps, and quilts for warmth and comfort.
3. Backpack-strapped Carry Bags - Disruptive innovation opportunity: Design carry bags for hammocks that incorporate backpack straps, allowing for comfortable portability and hands-free convenience.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Integrate innovative features into traditional outdoor recreational products, like hammocks, to meet the changing needs and preferences of consumers.
2. Camping and Hiking Equipment - Disruptive innovation opportunity: Develop lightweight and portable hammocks and accessories specifically targeted towards camping and hiking enthusiasts.
3. Outdoor Adventure Gear - Disruptive innovation opportunity: Partner with outdoor adventure gear brands to introduce compact and versatile hammocks that enhance the overall outdoor experience.
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