The Ardillas United Brand Converted a Doritos Truck to a Mobile Shop
References: ardillasunited & contemporist
Karolina Jasinski and Kora Pridy converted an old Doritos Truck into a mobile shop for their fashion brand Ardillas United. The former Doritos delivery truck was completely gutted and redesigned to become a unique and convenient portable fashion boutique.
The shop itself is a 130 square foot area that is complete with vinyl floors and white walls, mood lighting and change rooms. The white walls showcase each of the 300 fashion items without exterior distractions. Inside the truck the displayed items include jewelry, scarves, clothing, and home décor pieces.
The minimalist design and simplicity of the truck allowed the brand to really focus on its products and creative display methods. By created a mobile shop instead of a brick and motor boutique, the brand can easily cater directly to consumers.
The shop itself is a 130 square foot area that is complete with vinyl floors and white walls, mood lighting and change rooms. The white walls showcase each of the 300 fashion items without exterior distractions. Inside the truck the displayed items include jewelry, scarves, clothing, and home décor pieces.
The minimalist design and simplicity of the truck allowed the brand to really focus on its products and creative display methods. By created a mobile shop instead of a brick and motor boutique, the brand can easily cater directly to consumers.
Trend Themes
1. Mobile Boutique - The trend of converting vehicles into mobile shops offers opportunities for convenient and personalized shopping experiences.
2. Minimalist Design - The trend of minimalist design in retail spaces allows brands to showcase their products without distractions.
3. Creative Display Methods - The trend of innovative and creative display methods provides opportunities for brands to stand out and engage customers.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore the potential of mobile boutiques to reach customers in various locations.
2. Interior Decor - The interior decor industry can leverage the concept of mobile shops to showcase home decor pieces in unique and interactive ways.
3. Jewelry and Accessories - The jewelry and accessories industry can benefit from the minimalist design trend in mobile boutiques, allowing products to shine on their own.
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