Zeven Media's Mobile Photo Booth Uses a Touchless Payment System
Laura McQuarrie — February 6, 2015 — Marketing
References: zevenmedia & eventmagazine
One thing that pairs especially well with a mobile phone booth is spontaneity. In order to make the most of this, Zeven Media is introducing contactless payments to its social media photo booths, making it easier for people to pay for a photo with a tap and share content instantly with friends and followings on social networks.
So far, these booths have been used by brands like L'Oreal, Virgin Media and Harvey Nichols, with profits from the photo booth spit between Zeven Media and its clients. Boasting that it is the first to offer contactless payment photo booths in the UK, Zeven Media was quick to capitalize on the potential that the integration of this technology has for brand marketing, events and campaigns. As a result, it has already received financial backing from Deborah Meaden of the Dragons Den.
So far, these booths have been used by brands like L'Oreal, Virgin Media and Harvey Nichols, with profits from the photo booth spit between Zeven Media and its clients. Boasting that it is the first to offer contactless payment photo booths in the UK, Zeven Media was quick to capitalize on the potential that the integration of this technology has for brand marketing, events and campaigns. As a result, it has already received financial backing from Deborah Meaden of the Dragons Den.
Trend Themes
1. Contactless Payment - Using touchless payment systems in photo booths presents an opportunity for businesses to enhance the customer experience and streamline transactions.
2. Social Media Integration - Integrating social media sharing capabilities in photo booths allows brands to leverage user-generated content and facilitate viral marketing.
3. Spontaneous Photo Booths - The combination of mobile photo booths and contactless payment enables on-the-spot photo capture and instant sharing, catering to customers' desire for immediate gratification.
Industry Implications
1. Marketing and Advertising - Brands can leverage contactless payment photobooths as a disruptive innovation to engage customers, generate user-generated content, and increase social media reach.
2. Event Planning and Management - By incorporating touchless payment and social media integration, event planners can provide a seamless and interactive experience for attendees, while gathering valuable data and enhancing brand visibility.
3. Retail and Hospitality - Retailers and hospitality establishments can explore contactless payment photobooths to attract customers, increase brand awareness, and drive sales through innovative marketing initiatives.
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