Restricted Fashion by Mjolk for Spring/Summer 2010
Rose Nazarali — July 15, 2009 — Fashion
References: bespokeboutique & swipelife
Mjolk is typically known for their load and overstated men’s fashions; however, for their Spring/Summer 2010 line, they have toned things down for this stylish yet understated collection.
Mjolk’s Spring/Summer 2010 collection feature geeky chic styles that are a refreshing difference from their usual structured, rebellious and bold looks. However, this line features linen, flannel and denim fabrics that are perfect for the summer months and letting you stylishly unleash your nerdy side.
Implications - Males in modern society are looking for products that will let their fashionable side shine through. Items that feature more femininity appeal to male shoppers who want to dress better. Companies could develop more designs that pertain to style for men in order to attract more attention on the market.
Mjolk’s Spring/Summer 2010 collection feature geeky chic styles that are a refreshing difference from their usual structured, rebellious and bold looks. However, this line features linen, flannel and denim fabrics that are perfect for the summer months and letting you stylishly unleash your nerdy side.
Implications - Males in modern society are looking for products that will let their fashionable side shine through. Items that feature more femininity appeal to male shoppers who want to dress better. Companies could develop more designs that pertain to style for men in order to attract more attention on the market.
Trend Themes
1. Geeky-chic Menswear - The trend of incorporating traditionally nerdy styles into high-end men's fashion creates opportunities for companies to develop more designs that appeal to men looking to express their fashionable side.
2. Toned-down Men's Fashion - The trend of toning down typically bold men's fashion creates opportunities for companies to cater to customers looking for more understated yet stylish options.
3. Summer Fabrics in Menswear - The trend of incorporating lightweight summer fabrics such as linen and flannel into men's fashion creates opportunities for companies to offer seasonally-appropriate clothing options.
Industry Implications
1. Menswear Fashion - The menswear fashion industry could capitalize on the trend of incorporating traditionally nerdy styles and seasonal fabrics into their designs to appeal to a broader range of customers.
2. Textile Manufacturing - The textile manufacturing industry could benefit from the trend of incorporating lightweight summer fabrics into menswear by producing more linen, flannel, and denim fabrics to meet demand.
3. Retail Industry - The retail industry could capitalize on the trend of toned-down men's fashion by offering more understated yet stylish options to appeal to a wider range of male shoppers.
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