J Crew Released a New Line of Interchangeable Beachwear
Madison Mackay — February 7, 2018 — Fashion
J Crew created a new line of playful mix-and-match swimsuits just in time for the summer. The collection named 'Playa' includes a range of minimalist bikinis and one-piece suits that feature low necklines and open backs. J Crew is known for its more conservative style, so these new revealing swimsuits are something completely new for the brand.
The brand uses retro colors that all give off a clean and fresh feel. By using bright colors and loud prints, J Crew makes it possible for the pieces to be swapped out to create a completely different look. These affordable swimsuits start at $23 online, making it easy to buy multiple pieces to completely customize a look. These mix-and0match swimsuits are available online now with 15 designs to choose from.
Image Credit: J Crew
The brand uses retro colors that all give off a clean and fresh feel. By using bright colors and loud prints, J Crew makes it possible for the pieces to be swapped out to create a completely different look. These affordable swimsuits start at $23 online, making it easy to buy multiple pieces to completely customize a look. These mix-and0match swimsuits are available online now with 15 designs to choose from.
Image Credit: J Crew
Trend Themes
1. Mix-and-match Swimsuits - The trend of mix-and-match swimsuits offers consumers endless customization options for their beachwear.
2. Interchangeable Fashion - The rise of interchangeable fashion allows for more flexibility and personalization in clothing choices.
3. Affordable Customization - Affordable mix-and-match swimsuits provide a disruptive innovation opportunity for brands to tap into the demand for customizable fashion at accessible price points.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace the mix-and-match swimsuit trend to cater to customers seeking individuality and unique style options.
2. E-commerce - E-commerce platforms can capitalize on the trend of interchangeable fashion by offering easy-to-use customization tools and a wide range of mix-and-match options.
3. Swimwear Manufacturing - Swimwear manufacturers can explore innovative approaches to design and production to create versatile mix-and-match swimsuit collections that appeal to the modern consumer.
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