Mitsubishi Concept-RA (NAIAS 2008)
Ben Preiss — January 17, 2008 — Autos
References: autoexpress & autoblog
The Mitsubishi Concept-RA is a real attention grabber with its aggressive styling. Lightness seems to be the target with the aluminum space frame body and impact-resistant, recyclable plastic resin for the engine hood, fenders and other outer panels.
It's said to be more environmentally friendly too, but the coolest feature has to be the gull wing doors!
Implications - In today's eco-conscious market, environmentally friendly vehicles are an absolute must have. Though car companies have pushed the technology of green automobiles to the limits, the aesthetics of these vehicles have yet to match up to that of their gas-guzzling predecessors. Even the eco-conscious consumer appreciates some adornment.
It's said to be more environmentally friendly too, but the coolest feature has to be the gull wing doors!
Implications - In today's eco-conscious market, environmentally friendly vehicles are an absolute must have. Though car companies have pushed the technology of green automobiles to the limits, the aesthetics of these vehicles have yet to match up to that of their gas-guzzling predecessors. Even the eco-conscious consumer appreciates some adornment.
Trend Themes
1. Eco-friendly Car Designs - Car companies could invest in designing more eco-friendly cars with stylish designs.
2. Aluminum Space Frame Body - Car manufacturers have an opportunity to incorporate aluminum space frame bodies to make cars more lightweight.
3. Impact-resistant Plastics - The use of impact-resistant, recyclable plastic for car exteriors could be a new trend in the auto industry.
Industry Implications
1. Automotive Industry - The automotive industry could incorporate more eco-friendly and lightweight designs to meet growing consumer demand.
2. Plastics Industry - The plastics industry has an opportunity to develop impact-resistant, recyclable plastic materials for use in automotive manufacturing.
3. Environmental Industry - The growing trend towards eco-consciousness presents opportunities for the environmental industry to work with the automotive industry to create sustainable and stylish transportation options.
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