Missoma's Layering Lab Combines Beauty and Technology
Ellen Smith — October 26, 2020 — Fashion
References: uk.missoma & hypebae
MIssoma's Layering Lab combines beauty and technology to help consumers try before they buy. Retail stores have had to adjust their policies to slow the transmission of COVID-19, with most banning fitting rooms and trying on items prior to buying. While safer, this discourages potential consumers from purchasing an item.
Missoma's Layering Lab understand this, and has posed a technological solution. Now, shoppers can try on necklaces virtually, while pairing different pieces together. Described as the "ultimate commitment-free zone,” this jewelry brand invites shoppers to try out different combinations of necklaces until they achieve their desire look. The virtual experience can be broken down into three simple steps: “Ace your base,” “Play with texture” and “Switch up lengths”
Image Credit: Missoma
Missoma's Layering Lab understand this, and has posed a technological solution. Now, shoppers can try on necklaces virtually, while pairing different pieces together. Described as the "ultimate commitment-free zone,” this jewelry brand invites shoppers to try out different combinations of necklaces until they achieve their desire look. The virtual experience can be broken down into three simple steps: “Ace your base,” “Play with texture” and “Switch up lengths”
Image Credit: Missoma
Trend Themes
1. Virtual Try-on - Missoma's Layering Lab uses virtual try-on technology to allow shoppers to try on necklaces virtually and experiment with different combinations.
2. Commitment-free Shopping - The Layering Lab offers a commitment-free zone for shoppers to try out different necklace combinations without making a purchase.
3. Interactive Shopping Experiences - Missoma's Layering Lab provides an interactive and engaging virtual experience for shoppers to explore different necklace layering options.
Industry Implications
1. Jewelry - The jewelry industry can leverage virtual try-on technology to enhance the online shopping experience and increase customer engagement.
2. Retail - The retail industry can adopt commitment-free zones or virtual try-on technologies to overcome the limitations of traditional fitting rooms and encourage more sales.
3. E-commerce - E-commerce platforms can integrate interactive shopping experiences like Missoma's Layering Lab to provide a more immersive and personalized shopping experience for customers.
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