These New Miso Tasty Products are Arriving at Waitrose
Michael Hemsworth — November 12, 2024 — Lifestyle
References: misotasty & retailtimes
These new Miso Tasty products have been unveiled by the award-winning brand as an expansion of its existing miso-based cooking product range that will provide consumers with several ways to elevate their favorite recipes.
The products are making their debut at Waitrose locations in the UK now, and come in five varieties including Miso Soup Paste, Miso Ramen Paste, Rich Miso Stock Pots, Rich & Spicy Miso Glaze and Sweet & Savoury Miso Glaze. The products each put premium miso in the spotlight and can be used in a variety of ways that will incorporate the signature umami flavor into everyday meals.
Founder Bonnie Chung spoke on the new Miso Tasty products saying, "I am delighted to launch this range of Miso Tasty lines into Waitrose. We have been developing these for over 12 months and are proud to have created such original products for the market. As a brand, we always like to lead on innovation and provide proper solutions to home cooks wanting to cook with miso (our favourite ingredient) and recreate some of their favourite Japanese-inspired dishes at home."
The products are making their debut at Waitrose locations in the UK now, and come in five varieties including Miso Soup Paste, Miso Ramen Paste, Rich Miso Stock Pots, Rich & Spicy Miso Glaze and Sweet & Savoury Miso Glaze. The products each put premium miso in the spotlight and can be used in a variety of ways that will incorporate the signature umami flavor into everyday meals.
Founder Bonnie Chung spoke on the new Miso Tasty products saying, "I am delighted to launch this range of Miso Tasty lines into Waitrose. We have been developing these for over 12 months and are proud to have created such original products for the market. As a brand, we always like to lead on innovation and provide proper solutions to home cooks wanting to cook with miso (our favourite ingredient) and recreate some of their favourite Japanese-inspired dishes at home."
Trend Themes
1. Miso-based Convenience Foods - The launch of versatile miso products simplifies the incorporation of authentic Japanese flavors into everyday home cooking.
2. Expansion of Umami Flavors - Border-crossing culinary ingredients like miso paste create new opportunities for diverse flavor profiles in global cuisine.
3. Premium Ingredient Branding - Elevating miso as a premium ingredient highlights the potential for marketing traditional ingredients with an upscale twist.
Industry Implications
1. Gourmet Food Products - The introduction of high-quality miso cooking products taps into the growing market for gourmet and specialty foods.
2. Ethnic Foods - Miso Tasty's new offerings reinforce the increasing consumer interest in and demand for ethnic food products on mainstream shelves.
3. Retail Food Packaging - Eye-catching packaging for miso-based products can drive consumer interest and differentiation in retail environments.
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