The Mirri Wow Pack Has a Shiny Interior
References: celloglas & packagingeurope
The Mirri Wow Pack from Celloglas is a distinctly modern idea. In the early days of e-commerce, consumers didn't expect very much from their shipments — as long as the parcel itself made it to its destination with no damage, most consumers were happy. Now that Amazon and others have increased the ubiquity of e-commerce, consumers have come to expect more from their deliveries, right down to the act of unboxing.
That's where the Mirri Wow Pack comes in. Noticing the popularity of YouTube unboxing videos, with over 40 million on the site, Celloglas decided to create a package that could appeal to that popular interest. The Mirri Wow Pack looks like any other brown box on the outside, but it's interior is covered in a shiny, reflective coating that would make any product pop.
The Mirri Wow Pack's interior colors can be changed to virtually any hue to suit the product's and brand's requirements.
That's where the Mirri Wow Pack comes in. Noticing the popularity of YouTube unboxing videos, with over 40 million on the site, Celloglas decided to create a package that could appeal to that popular interest. The Mirri Wow Pack looks like any other brown box on the outside, but it's interior is covered in a shiny, reflective coating that would make any product pop.
The Mirri Wow Pack's interior colors can be changed to virtually any hue to suit the product's and brand's requirements.
Trend Themes
1. E-commerce Packaging Innovation - The Mirri Wow Pack signifies a new trend in e-commerce packaging innovation, offering opportunities for businesses to add value and excitement to their deliveries.
2. Unboxing Experience Enhancement - The rise of unboxing videos has led to a trend in enhancing the customer unboxing experience through innovative packaging like the Mirri Wow Pack.
3. Interactive Packaging Design - The Mirri Wow Pack reflects a trend towards interactive packaging design, enabling a more engaging customer experience.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the Mirri Wow Pack to not only excite customers, but enhance brand loyalty through memorable unboxing experiences.
2. Retail - In the retail industry, innovative packaging like the Mirri Wow Pack can set brands apart from their competitors and potentially increase in-store foot traffic through social media sharing of unique packaging designs.
3. Advertising - The interactive design of the Mirri Wow Pack offers opportunities for brands and advertisers to create memorable experiences that can increase brand awareness and customer engagement.
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