Mirjam de Bruin Created a Line of Posture-Improving Desk Objects
Ellen Smith — January 3, 2018 — Lifestyle
References: mirjamdebruijn & dezeen
In an effort to encourage workers to fix their posture and improve their overall health, Mirjam de Bruijn created a line of goods, dubbed Asana, that can help individuals correct the way they sit while at the office.
The products were inspired after the designer realized that while modern offices offer employees more versatility, they do little to address the health risks that are associated with sitting for long periods of time.
The collection is comprised of five different designs, with each design impacting or stimulating the body in different ways. For example, one of the objects include a rolling pin-like stick that can help support the wrists while typing. Each of the objects were crafted using a visually pleasing blue and gold color palette, so that the objects appear more decorative than medical.
The products were inspired after the designer realized that while modern offices offer employees more versatility, they do little to address the health risks that are associated with sitting for long periods of time.
The collection is comprised of five different designs, with each design impacting or stimulating the body in different ways. For example, one of the objects include a rolling pin-like stick that can help support the wrists while typing. Each of the objects were crafted using a visually pleasing blue and gold color palette, so that the objects appear more decorative than medical.
Trend Themes
1. Posture-improving Desk Objects - Creating aesthetically-pleasing, posture-improving objects for the workplace to provide a healthier work environment.
2. Versatile Office Accessories - Designing versatile and multipurpose accessories for the office that encourage healthy habits.
3. Sitting Alternatives - Innovating new products that provide alternative sitting options in the workplace.
Industry Implications
1. Furniture Manufacturing - Opportunity to manufacture and sell new designs of ergonomic office furniture that promote health.
2. Office Supplies - Designing innovative, health-centric office supplies for individuals who spend long hours working at a desk.
3. Wellness Products - Creating a new market for wellness products specifically designed for desk-occupied workers.
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