The Mirdle
Victoria Tremlin — March 27, 2008 — Fashion
References: lifeandhealth.guardian
Men are becoming more and more inclined to grooming and self image, which does no harm. However, is the new craze in male underwear taking it a step too far. The Mirdle, male girdle, is being worn to hide beer bellies and make men appear younger and fitter. Although not the everyday alternative to exercise and a healthy lifestyle, the Mirdle is being recognised as an ideal garment for one off use, such as too look young and fit for a job interview. One British actor decided to wear the garment to an audition in order to obtain a film role.
Although i am a firm supporter of the rugged male, a few finger tips of hair wax and a nice scent is welcome but a man in a girdle is far to alien or just plain wrong to me. However, the body shaping boxer shorts have become a big seller so this could be the start of a population of Buff blokes (or so we think until their shirts come off).
Although i am a firm supporter of the rugged male, a few finger tips of hair wax and a nice scent is welcome but a man in a girdle is far to alien or just plain wrong to me. However, the body shaping boxer shorts have become a big seller so this could be the start of a population of Buff blokes (or so we think until their shirts come off).
Trend Themes
1. Male Shapewear - The rise of male girdles, or 'Mirdles', presents an opportunity for the male shapewear industry to disrupt traditional ideas of masculinity and body image.
2. Body Confidence - The use of male girdles highlights a trend towards body image-consciousness among men, opening up opportunities for the wellness industry to cater to both genders and promote positive body confidence.
3. Athleisurewear for Men - As men increasingly embrace products like the Mirdle, the demand for comfortable, body-shaping athleisurewear presents an opportunity for the athletic apparel industry to diversify its offerings and appeal to new demographics.
Industry Implications
1. Men's Underwear - The rise of male girdles like the Mirdle presents an opportunity for the men's underwear industry to broaden its range of products and appeal to a wider demographic of style-conscious men.
2. Fitness and Wellness - As the Mirdle gains popularity, the influence of men's fashion on the fitness and wellness industry may prompt investment in new products and services that cater to male body-image concerns.
3. Cosmetics and Personal Grooming for Men - Men's interest in shaping their bodies with products like the Mirdle suggests a growing market for cosmetics and grooming products tailored specifically to male consumers, creating opportunities for businesses to innovate new lines of male-targeted products.
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