The New Miracle Whip Commercial Asks You to Choose Sides
Chalaine Mantha — March 3, 2011 — Lifestyle
References: kraftbrands & creativity-online
The new Miracle Whip commercial asks "Are You Miracle Whip?" The commercial revolves around numerous people explaining their thoughts on Miracle Whip. Some people love it, while others despise its very existence. Even celebrities like Jersey Shore's Pauly D posed his opinion on the subject. Pauly D is a hater who explains that he would never put it in his hair and it's just wrong! A lover of the sandwich spread claims that it may be the best thing since toilet paper.
The Miracle Whip commercial is an interesting twist on most commercials that often promote their product by explaining why it's the best. The advertisement is funny, smart and relatable. Take a look at the commercial and decide what side you want to be on!
The Miracle Whip commercial is an interesting twist on most commercials that often promote their product by explaining why it's the best. The advertisement is funny, smart and relatable. Take a look at the commercial and decide what side you want to be on!
Trend Themes
1. Polarizing Ad Campaigns - Disruptive innovation opportunity: Companies can explore unconventional advertising methods that challenge consumer opinions and create a buzz.
2. Personalized Brand Experiences - Disruptive innovation opportunity: Brands can engage consumers by encouraging them to take a stand and identify with a product, creating a sense of loyalty and belonging.
3. Humorous Marketing Tactics - Disruptive innovation opportunity: Brands can leverage humor as a way to connect with consumers and differentiate themselves in the market.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Ad agencies can develop creative campaigns that challenge conventional notions of product promotion, sparking conversations and attracting attention.
2. Food and Beverage - Disruptive innovation opportunity: Companies can experiment with marketing strategies that evoke strong emotions and polarize consumer opinions, leading to increased brand awareness and customer engagement.
3. Entertainment and Media - Disruptive innovation opportunity: Media platforms can capitalize on humorous and controversial ad campaigns, driving viewership and generating buzz around brands in the entertainment industry.
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